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The basic framework for all modern systems consists
of hardware and software. All companies provide hardware consisting of either
off-the-shelf products OR their own proprietary items which they manufacture. Every
company includes software to operate the computer as well as follow the programmed
biomechanical instructions to analyze the data and present the results in useful,
acceptable formats.
Since all companies engage in marketing efforts to sell
their products, consumers must evaluate the efficacy of the product claims against reality
NOT because a well-known individual or a sales person makes the claim. Everyone has heard
the joke about knowing the sales person is lying if the lips are moving. The Buyer must
acquire accurate information in order to differentiate between sales hyperbole and truth.
"Caveat emptor" -- "let the Buyer beware" extends beyond the pig in
the poke.
Get the BEST for LESS
Your biomechanical system must be ACCURATE, VERSATILE, and
FUNCTIONAL. You should demand the best, get the best, and for the best price!! Usually
getting the BIGGEST BANG for the BUCK is the consumer's first thought regardless of the
product. You want to buy the BEST biomechanical system AND at the BEST price. This
document should help to focus on some of the realistic considerations
associated with biomechanical systems currently offered.
Remember the old adage that "a fool and his money are
soon parted!" Just because a three-piece suit or a "big name" consultant
tell you that their product is good does NOT make it true. Conduct an open-minded, point-by-point comparison with the Ariel system. Test their claims
against those make by Ariel.
- Check each function they claim to have.
- Compare their prices.
- Verify their credibility.
Correct, honest, and accurate information will lead you to
only one conclusion:
The Ariel Performance Analysis System
(APAS) is the Best !!!
AND
Ariel was the first .......
- Ariel was the first company to
create a biomechanical system for scientific, educational, and commercial applications.
- Ariel introduced the first electronic digitizer (sonic) for
use with 16mm film tracings.
- Ariel was the first to connect a force platform to a
computer AND to write the software to control it.
- Ariel provided the first hardware-software controlled
interface for other input signals such as EMG integrated with the movement analysis
system.
- Ariel was the first to grab video images and store them on
the hard disk for subsequent processing.
- Ariel provided the first computerized video digitizing using
the computer's display monitor as the tracing medium.
- Ariel was the first to connect the motion analysis system
with the Ariel Computerized Exercise System (CES).
- Ariel was the first Biomechanical company to have a Web Site
available on the Internet.
- Ariel introduced the first "On-line" digitizing
system on the Internet.
You can find more of our "firsts" described
elsewhere and we are very proud of all of them. Our greatest joy is that
and not just because we say so! Check
the details for yourself. Examine all of the options for
digitizing, smoothing and transformation, graphing, stick figure presentations,
interfacing with other devices, and MORE. Remember:
COMPARE PRICES
When you carefully check details about the Ariel
Performance Analysis System (APAS), you will discover that this system is far better than
any other and, in fact, is the most advanced system in the world. Don't hesitate to read
through our system Manual to fortify
yourself with more extensive details.
You will be the ultimate decision-maker. We can tell you
about the power potential and the price. We can urge you to consider the strengths and
merits with each system and balance them against the cost. The
seductiveness of glitz and glitter sales techniques should not cloud the real issue ---
the reality of what the product IS and what it COSTS to have it. Don't let some stuffed
shirt or academic blowhard convince you to buy an inferior product merely because they
disapprove of our marketing skill s.
Biomechanical procedures are performed with
good tools NOT with marketing skills.
The following table presents the basic items and their
related costs for a typical motion analysis system. The price range is essentially the
same for all companies although those with specialized, proprietary items may be more
expensive. The range will be approximately $10,000 to $30,000 depending on the kind and
the components purchased. Every company will have similar hardware expenses.
Hardware Costs
(In US Dollars)
- Computer
(Pentium).................................…..........850-1500
- Camera - (SVHS) ........................................
.......950-1500
- VCR ---- (60
Hz)..........................................…....3500
- Memory -
(8MB)....................................……......250- 450
- Monitor..................................................….…......500-
650
- Camera - (High Speed 120Hz)..................
....…...5000
- Calibration
Frame.....................................…........200-1500
- Analog to Digital
Converter................…….…......600-1000
- Force Plate
(AMTI)............................……..........10000
- Panning
System................................…......….......1500-2500
- Tripod............................................…......…......
..200
- EMG electrode
(Active)...................................….350
(The balance of the retail price will be for software,
R&D, marketing, and other overhead costs.)
The retail price includes these basic hardware details with
the remainder attributed to "everything else". You will have to decide whether
the retail price, which is what YOU will have to pay, is purchasing a better
product or better marketing .. Does the price reflect appropriate company costs or
marketing and excessive overhead?
In order to provide an actual, detailed comparison, we will
demonstrates facts only. Since Ariel is primarily, but not exclusively, a video-based
movement quantification system, we will limit the direct comparison to another video-based
motion system. Their company offer aligned with an offer from Ariel provides a direct
comparison between the two companies. Each customer compared the bid from Peak Performance
with the one from Ariel and choose the Ariel Performance Analysis System. Although each
customer had various reasons for the final choice, one of the main considerations was:
PRICE
It is up to you to decide. If the facts are not 100 percent
accurate, we would like to know. For more detailed information you can download the full
manual from our FTP site. If you are interested,
we can E-mail the instructions for downloading the manual. Our E-Mail is:
Thank you very much for your interest from
all the staff at Ariel Dynamics Inc. |
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APAS 
